What is the Digital Economy? The digital economy refers to the global network of economic activities, commercial transactions, and professional interactions facilitated by information and communications technologies (ICT). In essence, it represents an economy based on digital technologies. Don Tapscott introduced the term “digital economy” in his 1995 best-selling book, “The Digital Economy: Promise and Peril in the Age of Networked Intelligence.”
Importance of the Digital Economy: The digital economy emphasizes the opportunity and necessity for organizations and individuals to utilize technology to perform tasks more efficiently, quickly, and often in innovative ways. It enables leveraging technology to engage in activities that were previously impossible, accomplish more, do things differently, and venture into new areas.
Entrepreneurs in the Digital Economy: Many entrepreneurs have capitalized on the technologies driving the digital economy, establishing new companies and innovative business models that were previously inconceivable. Examples include ride-sharing platforms like Uber, Bolt, and Lyft, home rental platforms like Airbnb, and content-on-demand services like Netflix and Spotify.
About #IDCL2023: How to be Consistent in Business in a Digital Economy The event, #IDCL2023, features prominent Nigerians who have achieved success in their respective businesses and are eager to share their experiences. This free seminar aims to give back to society, especially the youth seeking guidance on starting their businesses or understanding Nigeria’s 21st-century economy. The target audience comprises individuals aged 18 to 35, but the event is open to the general public.
The seminar has already attracted over 300 registrations and is scheduled to take place in Abuja on August 4th. Distinguished figures, including Obi Iyiegbu (Obi Cubana), Dr. Emmanuel Idenyi Shaibu (known as the Millennium Entrepreneur), Victor Prince Dickson (an expert in instructional innovation and founder of Skillcomvalley), Ifiokobong Ating (specializing in advertising dynamics), and Deno Vour Bon, will participate as speakers.
Importance of the Seminar: The event holds great significance for the country, particularly for young Nigerians, as it can impact Nigeria’s future. The recent Gross Domestic Product (GDP) report by the National Bureau of Statistics revealed that the information and communications technology (ICT) sector contributed 18.44% to Nigeria’s GDP in the second quarter of 2022, with a growth rate of 6.55% from Q1 2022. The non-oil sector, particularly driven by industries like telecommunications, trade, financial institutions, transportation, agriculture, and manufacturing, showed increased economic activity after the COVID-19 pandemic. This presents a massive opportunity for youths across all sectors of the economy to embrace the digital economy, dream big, develop their ideas, and, most importantly, remain consistent in their endeavors.
About Indulgence Digital Concept: Indulgence Digital Concepts Limited, or IDCL, stands as one of Nigeria’s fastest-growing advertising agencies, known for its innovative advertising approaches. The company specializes in digital marketing, traditional advertising, brand activation, and business consultancy. IDCL has collaborated with numerous local and international organizations worldwide, offering essential support to businesses in today’s market, including robust social media presence. The visionary leader of IDCL is Oluwakemi Olorode, who will host the event.
About Oluwakemi Olorode: Oluwakemi Olorode is a distinguished business expert, communicator, entrepreneur, business consultant, and child rights activist. Hailing from Isundurin, Ejigbo local government in Osun state, Southwest Nigeria, Oluwakemi is renowned as a marketer for media, business growth development, and the founder of IDCL, one of Nigeria’s leading advertising consultancy firms. With a background that includes working at Nigeria Television Authority (NTA), Helwelt System Limited, Tech Republic, Pyrich Group, and Hot FM Nigeria, Oluwakemi has become an influential speaker on topics such as business, career development, entrepreneurship, youth, and women’s affairs. She has also been actively involved in volunteering for esteemed organizations such as the United Nations, ECOWAS, Beyond the Classroom Foundation, and other non-governmental organizations.
