Nonye Yomi-Akinyemi, the successful CEO of Laviva Bridals, recently shared essential advice for aspiring entrepreneurs looking to enter the bridal retail industry. With over 12 years of experience in the business, Yomi-Akinyemi’s insights hold great value for those seeking to follow her footsteps.
The bridal retail market is highly competitive, and Yomi-Akinyemi emphasized the importance of conducting thorough research before embarking on a new venture. Understanding the niche market and identifying the needs and preferences of the target audience are critical steps in establishing a successful bridal retail business.
Yomi-Akinyemi stressed the significance of having a unique value proposition to differentiate oneself in the saturated market. Without a distinct offering, a bridal retailer might struggle to stand out from the competition and risk blending into the crowd.
Moreover, the CEO highlighted the benefits of seeking guidance from experienced mentors, especially during the early stages of the business. A knowledgeable mentor can provide valuable insights, share industry expertise, and help navigate potential challenges, significantly increasing the likelihood of success.
Regarding Laviva Bridals’ offerings, Yomi-Akinyemi proudly shared their mission of helping brides create their dream bridal look through a world-class rental service of wedding dresses and accessories. The company has successfully served 2500 brides under their rental service alone, spanning across Nigeria and neighboring countries, by providing brides with access to their dream wedding dresses at affordable prices.
One of the key differentiators for Laviva Bridals is the wide range of dresses they offer, ensuring that every bride can find her perfect match. With a decade-long experience in the bridal industry, the company is committed to providing the best bridal experience for every bride, creating unforgettable memories of their special day.
Nonye Yomi-Akinyemi’s valuable advice serves as a guiding beacon for aspiring bridal entrepreneurs, urging them to pursue their dreams with a well-researched business plan, a unique selling proposition, and the guidance of seasoned mentors. By following these principles, entrepreneurs can enhance their chances of success in the competitive bridal retail market, much like Laviva Bridals.
Nonye Yomi-Akinyemi was among the top business minds who participated in the recent event called TourLa: Lagos Business Tour With Ediale Kingsley, where leading business figures gathered to share insights, network, and engage with the media.
